4 Checkout Conversion Killers That Drive Your Buyers Away Few things are sadder than tuning into your analytics, excited to check out your sales numbers... and seeing data on thousands of abandoning customers. How did it come to this? I mean, there you are, spending countless hours of work designing, optimizing, and A/B testing your online store. You’d think it would be enough to ensure good conversion rates and steadily grow your customer base. But it isn’t. As you may know, over 60% of buyers leave their shopping carts without completing a purchase. And they won’t come back to complete the checkout unless you incentivize them to do so. That’s what most ecommerce brands try to do - win potential customers back. But in addition to that, what you must focus on is making it so they don’t want to leave in the first place. I want to show you some simple ways to fix your checkout process, so you could reduce cart abandonment and boost your conv...
SEO charges per hour
At average an SEO expert takes $100 to $140 per hour to get the rank in Google Search Engine.
There are many easy steps for a blogger or a website designer to get top rank in the browsers.
Keywords
Keyword research provides an understanding of the words and phrases that consumers use to find your products.
Master Keyword Research You likely understand your industry jargon.
But your prospects might use different terms than trade colleagues to refer to your services or goods.
It also helps to gauge the demand for them.
It identifies the keyword themes that real searchers use in their search queries.
Plan Your Site With an understanding of what consumers want and the keywords they use to find those products and services, identify pages on your website to address those search queries.
Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website’s architecture.
Each high- and medium-priority keyword from your keyword research should have a corresponding page to optimize on your site.
How to Optimize My Site The next step is to create the pages.
This is the hard part. Depending on your ecommerce platform and your access to developers and designers, you may need to outsource some of this work.
Any website today should be mobile responsive to cater to the ever-growing faction of smartphone and tablet users.
A mobile-friendly site is important for two reasons. First, according to Google, more than half of searches come from smartphones.
Make sure that the experience of those users is seamless and engaging.
Produce Regular Content You don’t have to start a blog or turn your business into a publishing company by posting content every day.
It’s unrealistic for many eCommerce sites. But publish your own content regularly. Schedule weekly or at least monthly updates. Consistency is key.
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