4 Checkout Conversion Killers That Drive Your Buyers Away Few things are sadder than tuning into your analytics, excited to check out your sales numbers... and seeing data on thousands of abandoning customers. How did it come to this? I mean, there you are, spending countless hours of work designing, optimizing, and A/B testing your online store. You’d think it would be enough to ensure good conversion rates and steadily grow your customer base. But it isn’t. As you may know, over 60% of buyers leave their shopping carts without completing a purchase. And they won’t come back to complete the checkout unless you incentivize them to do so. That’s what most ecommerce brands try to do - win potential customers back. But in addition to that, what you must focus on is making it so they don’t want to leave in the first place. I want to show you some simple ways to fix your checkout process, so you could reduce cart abandonment and boost your conv...
INTRODUCTION
You have big goals for your business
this year. Maybe you’re dreaming of
breaking a sales record, snagging
a high-profile client, or launching a
new product. In theory, February is
a sleepy month, and the real action
is still months away. But what you
accomplish in the first months of the
year can determine whether you win
2019 – or repeat 2018.
A strong 2019 action plan will help you monitor progress throughout the year, hold yourself and your team accountable, and keep your eyes on the prize. A great plan can also help you increase your revenue and turn February into a busy month of growth.
However, if you don’t start on the right foot, it can become difficult to steer your team in the right direction, plan ahead for big challenges, or recover from mistakes as the year progresses. And while starting the year strong is easier said than done, we’ve got your back. We’ve pulled together 4 projects that can help take your business to the next level, and curated some freelancer solutions to perfectly fit your needs. If you follow this playbook, 2019 could be your most successful year yet .
BUILD A CONSISTENT BRAND
Brand consistency is critical for every business, regardless of size, customer, or location. The power and professionalism of your social media presence, website, and design elements are essential in building a loyal customer base.
Proper branding can have a huge
impact on your goals:
• Companies with strong, consistent branding see a 23% increase in average revenue.
• Businesses with consistent branding are 3 to 4 times more likely to have strong brand visibility.
• 64% of consumers purchase products after watching a branded social media video.
But a missing piece of the puzzle, like a bad website, can work against you.
For example:
• 38% of users will stop interacting with a website if the layout is unattractive.
• 39% will ditch your website if images won’t load or a page takes too long to load.
Inconsistent branding also causes market confusion, making it difficult for customers to differentiate your company from competitors.
However, brand consistency isn’t just important because of how it affects your bottom line. At its core, branding is marketing.
Though your branding strategy may not necessarily involve running an ad, every blog post, every tweet, and every interaction serves as a form of marketing for your business.
Consistency communicates to your customers that your brand is dependable.
The more recognizable your brand is, the more trustworthy it is.
Every time you utilize the
same branding elements,
you’re delivering on your
brand promise.
To put this in perspective,
think of meeting a new person
for the first time.
You won’t instantly trust this person because you don’t know much about them. But through repeated conversations, you gain understanding of their personality, their knowledge, and their humor.
The same goes for your brand and your target customer.
You have big goals for your business
this year. Maybe you’re dreaming of
breaking a sales record, snagging
a high-profile client, or launching a
new product. In theory, February is
a sleepy month, and the real action
is still months away. But what you
accomplish in the first months of the
year can determine whether you win
2019 – or repeat 2018.A strong 2019 action plan will help you monitor progress throughout the year, hold yourself and your team accountable, and keep your eyes on the prize. A great plan can also help you increase your revenue and turn February into a busy month of growth.
However, if you don’t start on the right foot, it can become difficult to steer your team in the right direction, plan ahead for big challenges, or recover from mistakes as the year progresses. And while starting the year strong is easier said than done, we’ve got your back. We’ve pulled together 4 projects that can help take your business to the next level, and curated some freelancer solutions to perfectly fit your needs. If you follow this playbook, 2019 could be your most successful year yet .
BUILD A CONSISTENT BRAND
Brand consistency is critical for every business, regardless of size, customer, or location. The power and professionalism of your social media presence, website, and design elements are essential in building a loyal customer base.
Proper branding can have a huge
impact on your goals:• Companies with strong, consistent branding see a 23% increase in average revenue.
• Businesses with consistent branding are 3 to 4 times more likely to have strong brand visibility.
• 64% of consumers purchase products after watching a branded social media video.
But a missing piece of the puzzle, like a bad website, can work against you.
For example:
• 38% of users will stop interacting with a website if the layout is unattractive.
• 39% will ditch your website if images won’t load or a page takes too long to load.
Inconsistent branding also causes market confusion, making it difficult for customers to differentiate your company from competitors.
However, brand consistency isn’t just important because of how it affects your bottom line. At its core, branding is marketing.
Though your branding strategy may not necessarily involve running an ad, every blog post, every tweet, and every interaction serves as a form of marketing for your business.
Consistency communicates to your customers that your brand is dependable.
The more recognizable your brand is, the more trustworthy it is.
Every time you utilize the
same branding elements,
you’re delivering on your
brand promise.
To put this in perspective,
think of meeting a new person
for the first time.You won’t instantly trust this person because you don’t know much about them. But through repeated conversations, you gain understanding of their personality, their knowledge, and their humor.
The same goes for your brand and your target customer.
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